Ageism exists in the Philippines. It especially affects women, who at middle-age have become the butt of jokes for their Zumba classes, love of liniment--aunties who are seen as over-the-hill.

To celebrate Julie's 40th birthday, it calls all to #StopAuntShaming. Women have value, even in middle-age. In fact, Julie's founder established the bakeshop chain in her 50s.